PERFORMANCE MARKETING FOR HOTELS
Be visible where guests search,discover and decide.
We use targeted paid campaigns to put your hotel in front of the right guests across the channels that matter – from Google and Metasearch to Social Media and ChatGPT.
NOT EVERY CHANNEL IS RIGHT FOR EVERY HOTEL.
Google Ads, Hotel Ads, Social Media oder ChatGPT Ads.
What matters is choosing the channels that make sense for your hotel, your guests and your objectives.
We look at your current setup, demand and opportunities to create a performance marketing mix that works for your hotel.
Don’t be everywhere. Be where it matters.
Our Performance Marketing Channels at a Glance.
From strategy to measurable results.
For us, performance marketing doesn’t start with launching an ad.
First, we look at where your hotel stands today, who you want to reach and which channels offer the greatest potential. From there, we develop, manage and continuously optimise your campaigns.
What does success look like in Performance Marketing?
Clicks and reach alone don’t tell you whether a campaign is working for your hotel.
Success depends on the goals defined from the outset – whether that means bringing more relevant visitors to your website, generating bookings and revenue or strengthening your direct booking channel.
What can be measured also depends on your booking engine, tracking setup and the platforms you use. That’s why we make it clear what can be tracked, what your campaigns are achieving and where there is room to improve.
The Click is only the Beginning.
A successful ad can bring the right guest to your website.
What happens next depends on your rates, availability, offer and booking experience.
That’s why we don’t look at advertising in isolation.
As hospitality specialists, we connect performance marketing with revenue management, distribution and direct bookings.
FAQ about Performance Marketing for Hotels
How much does performance marketing cost for a hotel?
There is no one-size-fits-all budget. Costs depend on the channels you use, your goals, the level of competition and your available advertising budget. We recommend channels and budgets based on your hotel’s individual situation and objectives.
Which advertising channels are right for my hotel?
That depends on your target audiences, key markets, positioning, goals and existing demand. Not every channel makes sense for every hotel – what matters is finding the right mix.
How quickly can I expect results?
That depends on the channel, campaign objective, competition and starting point. Initial data can often be gathered quickly, but meaningful optimisation takes enough data and time to identify reliable patterns.
How do you measure performance marketing success?
We define the relevant KPIs based on your campaign goals. Depending on the objective, these might include qualified website traffic, bookings, revenue or growth in direct bookings.
Can you take over our existing advertising accounts?
Yes. We can review your existing accounts and campaigns first, then optimise and develop them further. Starting from scratch is not always necessary.