Online Distribution & Marketing

Revenue Management cursussen i-Hotel Academy by i-Hotel Services

Online Distribution & Marketing

…Revenue Management meets Marketing

Goal setting:
It cannot be that only large (chain) hotels can permit this themselves. With the right tools and strategies also individual hotels can distinguish themselves in this area. You will learn the differences between e-mail marketing, social media marketing, PPC, SEO/SEM and reputation management. Create new commercial possibilities, optimalise your organisation, reduce your costs and improve or introduce new services.

 

Course subjects:
✓ Definition of Marketing
✓ Definition of Online-Marketing
✓ Definition of Meta Search Marketing
✓ Important indicatiors that influence your branche
✓ Shift from Desktop to Mobile & Tablet
✓ Mobile Apps and the use of it by guests
✓ Impact of direct bookings

Social Media:
✓ Changes in how guests interact with social media
✓ How to deal with opportunities and threats,
✓ Commercial possibilties of social media
✓ SEO & SEM (Search Engine Optimalisation and Marketing)
✓ Multi-Channel Marketing Strategies
✓ Dynamic price marketing – The weapon of every hotelier

 

Course material:
✓ Clear study material of the discussed subjects
✓ Practical tools & tests
✓ Reference to support study & action plans

 

Target audience:
✓ Revenue Manager
✓ Marketing Manager
✓ General Manager
✓ Students
✓ Everyone that wants to understand the practise of Revenue Management
 

Language:
✓ English

 

Price:
✓ One day course + certificate
✓ 249,00 Euro + VAT
✓ Including coffee breaks and lunch
✓ Location: see schedule

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