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 Experts for Revenue, Distribution and Marketing Outsourcing


i-HOTEL SERVICES BLOG #002

HOW TO TURN LOW SEASON INTO REVENUE

Not every month is fully booked – but every month holds potential. Especially in the hospitality industry, the right communication determines whether guests book during slow periods or not.
Email marketing is one of the most powerful tools available: targeted, measurable, and cost-effective.

In this article, we’ll show you how to turn quiet booking periods into revenue – with the right ideas, tools, and a strategic approach.


Why slow months are full of opportunity

During low occupancy periods, you have more flexibility to launch targeted campaigns.

Think exclusive deals, seasonal experiences, or personalized upsell offers – all tailored to guest segments you already know.

This is where email marketing truly shines:
It allows you to reach your audience directly, without scatter loss – and build long-term loyalty.


How to spot and fill booking gaps

Whether it’s the January slump, the quiet shoulder month of May, or a dull November – almost every hotel has its low-booking periods.

By analyzing your occupancy data, you can identify these gaps early and address them in your marketing.

Key takeaway:
Plan ahead, automate, and align offers with the season, target group, and overall mood.



5 Campaign Ideas for quiet times


Winter-Warmup-Weeks

Stay 3 nights, pay for 2 – January special.


Rainy Day Rewards

Bad-weather deals for spontaneous guests in November.


Autumn Escape

Mini breaks with wine, wellness & hiking.


Last-Minute Summer

Extend the Summer Season in September.

 

Midweek Specials

Boost weekday occupancy with attractive upgrades.


Turning vacancies into sales 


✅ Analyze low occupancy periods early
✅ Plan 2–3 targeted campaigns per year for these gaps
✅ Segment your recipients –
      e.g., returning guests, weekend travelers, short breaks
✅ Create simple, relevant content with added value
✅ Automate delivery – and measure what works

Conclusion: Strategic Planning for Seasonal Slumps

 

Low season doesn’t have to mean low revenue.
With the right communication strategy, you can counteract slow periods, activate bookings, and strengthen guest loyalty.

Email marketing and revenue management are two of your most effective tools – and with the right partner, they’re easy to implement.

 






As hospitality specialists, we approach email marketing with a clear focus on revenue.

 

From strategic planning to content, delivery, and performance analysis – we support you holistically, whether for one-time campaigns or ongoing operations.

This way, your communication doesn’t just sound good – it delivers measurable results for your guests and your revenue goals.

 

Get in touch



 






About the author

Julia Münch is Head of Marketing at i-Hotel Services and an expert in digital strategies that make hoteliers more visible and successful.
Her focus is on email marketing, direct sales and content strategies that not only look good but also have a measurable impact.
With a keen sense for brand communication, she develops campaigns that really reach guests - and get them to book.